Name change for expanding Norfolk foodbank
North Norfolk Foodbank is the new name for the Cromer and District foodbank, which has changed its identity to reflect its expanding reach into the community. Tony Rothe reports.
Demand for the foodbank services by needy local people has continued to grow, and the organisation has had to expand to meet those needs, now covering an area of North Norfolk from Sheringham to Stalham, with a volunteer team of over 120, working in admin, warehouse, van team and distribution centres.
Tim Morton, the foodbank’s Project Manager, explains, “When the foodbank started in 2012 we covered the area around Cromer, hence the Cromer and District title. Now the operation has expanded to cover 200 square miles of North Norfolk, so our new name gives a much clearer reflection of who we are and gives our more outlying centres such as at Stalham more reason to feel part of our organisation.”
The foodbank functions by responding to food vouchers issued by any of 100 or so agencies and partners (95% of vouchers now are issued electronically). They supply a nutritionally balanced food parcel, taking into account dietary requirements, and will often include toiletries and household cleaning products.
Traditionally, clients would call into one of the Foodbank centres to collect their parcel, and have a conversation with the team, which would often give them an opportunity to signpost that client to agencies that can help resolve the issues causing the crisis. The Foodbank also offers support with energy payments, again through referral, and they work closely with Citizen’s Advice as they have a broad range of advice services clients can use.
During the pandemic they switched to a delivery service rather than collection, operating from the central office in Cromer and from satellite centres across the district, at Stalham, North Walsham, Cromer, Sheringham, Holt and Aylsham. They have now started offering clients the option of coming in to collect in person again.
Tim said “2020 was an unprecedented year for demand, up over 40% on 2019. Between January and the end of July this year we fed 2657 people, including a significant number of children. This total was fewer than in 2020, but well up on 2019. To meet this need we received almost 23 tonnes of incoming donations, thanks to the support of the local community.”
For more information, visit: northnorfolk.foodbank.org.uk
Or e-mail Tim Morton at : email@example.com
The photo above shows the Foodbank's newly re-decorated warehouse in Cromer, and is courtesy of North Norfolk Foodbank.
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