Norwich Foodbank 2020 text

Celebrity food writer inspires foodbank recipe kits 

Norwich Foodbank is using celebrity author Jack Monroe’s new recipe book ‘Tin Can Cook’ to inspire foodbank users to cook tasty and nutritional meals with their food parcels. 

In 2012 Jack Monroe began writing her blog ‘Cooking on a Bootstrap’ when on benefits trying to feed her and a young son. Her innovative recipes and honest writing gained attention in both the UK and America, and in May 2019 Jack published her fourth recipe book, ‘Tin Can Cook’.
The publisher of the book, Bluebird, has donated copies of ‘Tin Can Cook’ to foodbanks across the country including to Norwich foodbank. The recipes in the book use tinned food and store cupboard staples often found in Trussell Trust food parcels, to create nutritionally balanced and great tasting meals. Norwich foodbank is using the recipes to create food kits enabling foodbanks users to enjoy tasty, easy and nutritional meals. 
Norwich Foodbank’s Project Manager, Hannah Worsley said: “Because so many of these recipes are ‘foodbank friendly’ in terms of the ingredients, Norwich foodbank began to put together recipe kits with all the items needed, plus, with Jack’s permission, a copy of the recipe to give out to foodbank clients alongside the nutritionally balanced 3-day food parcel”.
“We wanted to give people a little more autonomy over what they will be having, as well as helping to make the parcel stretch a bit further and to encourage people to cook and try new recipes and foodstuffs. The recipe kits including Chickpea and Tomato Brunch Loaf, Simpler Crabby Pasta and Vegan Chocolate Pear Cake have proved to be a success on all these fronts. One client said that making the recipe and it being tasty, was a catalyst for getting back into cooking again.”
Jack Monroe said: “This book is a project I have wanted to work on for so long and it was so important to me that it make a difference to those people who genuinely need these recipes and who regularly cook with canned food.  I really hope this book and this partnership highlight the need for structural change in the UK food landscape so that people can enjoy Tin Can recipes by choice and not by necessity.”
An exclusive edition of Tin Can Cook featuring additional recipes is available through Asda and money from each sale will go back to the Trussell Trust to support their network of foodbanks serve those who are most in need.
Andy Murray, Chief Customer Officer at Asda, said: “When we asked our customers and colleagues what they wanted Asda to focus on, tackling poverty in their communities came back as top of the list. So our Fight Hunger Create Change programme aims to increase the amount of food diverted to those who need it most while also helping our charity partners in tackling the root causes of poverty. As well as raising more funds for the Trussell Trust, this book provides inspiration on how to make nutritious meals from cupboard staples, from someone who has really been there and done it.”
The Trussell Trust, alongside food redistribution charity FareShare, is part of Asda’s Fight Hunger Create Change programme, in which the retailer is providing £20m in funding to the two charities to tackle the root causes of poverty in the UK. Over 3 years, the programme aims to help over 1 million people with the food and support they need to help them out of the situation they are in.

Published: 03/06/2019